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Do Your Patients’ Eyes Thirst for Comfort?
Introducing New ACUVUE ADVANCE® Brand Contact Lenses with HYDRACLEAR®
-- Breakthrough HYDRACLEAR® Wetting Agent
and Revolutionary Design Provides Exceptional Long Lasting Comfort
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ACADEMY 2003, DALLAS, TX, December 3, 2003 –
Let’s face it: Days spent staring at a computer screen can
take a toll on the comfort and appearance of your eyes. If you wear
contacts, by four o’clock your eyes may be dry, scratchy,
red and uncomfortable. Perhaps this is why 2.7 million people stopped
wearing contact lenses last year alone – with discomfort cited
as the number one reason. Thanks to a new brand of contact lenses
from VISTAKON®, Division of Johnson & Johnson Vision Care,
Inc., those days of discomfort may be more manageable.
Introducing ACUVUE ADVANCE® Brand Contact
Lenses, the first and only lens to combine the best features of
today’s leading contact lenses into one. Using a remarkable
material called HYDRACLEAR®, ACUVUE ADVANCE® Brand
lenses offer exceptional long lasting comfort for a period of wear
of more than 9 hours. And the eyes speak for themselves: ACUVUE®
™ provides three times more oxygen than the leading contact
lens brand. In a recent clinical trial using ACUVUE ADVANCE®,
new contact lens wearers experienced minimal eye redness that was
comparable to those who wore no lenses.
“Many of my patients complain that their
eyes are dry and irritated by the end of the day,” says Kirk
Smick, OD. “This breakthrough lens solves that problem. It
will allow contact lens wearers to wear their lenses comfortably
throughout the day and into the evening.”
Finally there’s relief for lens wearers, hope for those who
have dropped out reluctantly and want to wear lenses again (approximately
11 million Americans) and incentive for those who want to try lenses
but were afraid of the uncomfortable side effects.
A Closer Look
While contact lens innovation has come a long way, there hasn’t
been a lens that combines the best innovations, until now. Traditional
hydrogel lenses are comfortable and allow the eye to stay moist,
but don’t allow the eye to “breathe.” Silicone
hydrogels allow the eye to breathe, but are not as comfortable.
ACUVUE ADVANCE® Brand Contact Lenses
with HYDRACLEAR® represents a new category of contact lenses.
ACUVUE ADVANCE® contact lenses deliver exceptionally
long-lasting comfort and is the first contact lens to incorporate
HYDRACLEAR® technology. HYDRACLEAR® is our brand name
for our proprietary technology that brings together a remarkable
moisture rich wetting agent with high performance base materials
to form clear, wettable lenses resulting in a unique, silky, soft
feel. ACUVUE ADVANCE® contact lenses help keep eyes looking
white and feeling fresh for most wearers’ longest days.
Eyes are most often the first feature people notice,
so no one wants them to look tired and red. New ACUVUE®ADVANCE®
Brand Contact Lenses, made with a revolutionary new design, allows
the eye to breathe and offers three times more oxygen than the leading
contact lens brand to help keep eyes comfortable and healthy. In
addition, these lenses experience very low protein build-up and
offer the highest level of UV-blocking†* available in today’s
soft contact lens market, with more than 90 percent of UVA rays
and 99 percent of UVB rays blocked†.
Satisfaction Guaranteed
In clinical trials, 87 percent of ACUVUE ADVANCE® Brand
wearers reported they were still comfortable after nine hours or
more of wear, compared to 69 percent of wearers of Focus® Night
& DayTM (silicone hydrogel). ACUVUE ADVANCE® lenses
also were rated better than Focus® Night & DayTM in overall
clarity of vision in daily activities and reduced eye redness. ACUVUE®
ADVANCE® is backed with a satisfaction guarantee – if
your patients are not 100% satisfied with this great product, they
can return them and get their money back. Please ask your VISTAKON®
sales representative to receive complete offer details. ACUVUE®
ADVANCE® will be available nationwide in February 2004.
About Johnson & Johnson Vision Care,
Inc.
VISTAKON®, Division of Johnson & Johnson Vision Care, Inc.,
pioneered the concept of disposable contact lens wear in 1987 with
the introduction of ACUVUE® Brand Contact Lenses. The ACUVUE®
Brand family of lenses is the most prescribed by Eye Care Professionals
worldwide today. VISTAKON®, headquartered in Jacksonville, Fla.,
manufactures and markets the first, second, and third best-selling
contact lenses in the world: ACUVUE® 2 Brand Contact
Lenses, 1•DAY ACUVUE® Brand Daily Disposable
Contact Lenses and ACUVUE® Brand Contact Lenses.
The ACUVUE® Brand BIFOCAL Contact Lenses is
the number one prescribed bifocal contact lens in the United States.
VISTAKON® also manufactures ACUVUE® Brand TORIC Contact
Lenses for people with astigmatism. ACUVUE® 2 COLOURS™
Brand Contact Lenses allows people to change their eye color every
day or for a special occasion. With the introduction of ACUVUE®
ADVANCE® Brand Contact Lenses with HYDRACLEAR®, VISTAKON®
provides a family of products to meet the majority of vision care
needs.
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