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VISTAKON LAUNCHES “WORRY-FREE TRIAL” OFFER OF ACUVUE ADVANCE® WITH HYDRACLEAR®
New and Current Wearers Encouraged to Experience
HYDRACLEAR® for Themselves – Keeping Patients in Contact
Lenses and in Practices
ATLANTA, GA, February 25, 2005 – VISTAKON®, a division
of Johnson & Johnson Vision Care, Inc., today announced the
launch of a national program designed to encourage patient trial
and increase patient satisfaction. The program drives new and existing
contact lens wearers into eye care professionals’ (ECPs’)
offices for a “worry-free” trial and purchase opportunity
of ACUVUE ADVANCE® Brand Contact Lenses with HYDRACLEAR®.
Through the offer, patients are guaranteed 100% product satisfaction
or VISTAKON® will refund the product purchase price and the
fitting fee – up to a $90 value . What’s more, when
patients purchase two or more boxes of ACUVUE ADVANCE®
with HYDRACLEAR® they will receive a $10 rebate, or a $30
rebate when purchasing an annual supply of eight boxes. When combined
with a free trial pair at fitting, the program not only makes it
easy for patients to try ACUVUE ADVANCE®, but also promotes
multi-pack, in-office purchases.
Supported with national network, cable and online
advertising as well as in-office point-of-purchase (POP) materials,
the program encourages patients to experience the all-day comfort
of ACUVUE ADVANCE® with HYDRACLEAR®. Because ACUVUE®
ADVANCE® provides Class 1 UV blocking†*, delivers nearly
100% of available oxygen to the cornea, and provides comfort that
lasts more than nine hours for three out of four patients, offering
a free trial lens will help increase patient satisfaction and fuel
practice growth.
“There’s no better time than right
now for patients to try ACUVUE ADVANCE® and the moisture-rich
magic of HYDRACLEAR®,” said VISTAKON® Product Director
Todd Krombholz. “The HYDRACLEAR® difference is significant,
making it a great way to retain current contact lens patients and
to introduce new patients to a lens with which they will be extremely
satisfied. For patients, feeling ACUVUE ADVANCE® with
HYDRACLEAR® truly is believing.”
While the “worry-free trial” promotion continues through
June 30, 2005, the $10 rebate offer is valid only until March 31,
2005. For more information, ECPs should contact their local sales
representative or call 1-800-843-2020.
About ACUVUE ADVANCE® Brand Contact Lenses with
HYDRACLEAR®
ACUVUE ADVANCE® Brand Contact Lenses with HYDRACLEAR®,
the first contact lens in THE ULTRA COMFORT SERIES™, represents
a new category of contact lenses. ACUVUE ADVANCE® delivers
exceptionally long-lasting comfort and is the first contact lens
to incorporate HYDRACLEAR®, the VISTAKON® brand name for
the proprietary technology that brings together a remarkable moisture-rich
wetting agent with high-performance base materials to form clear,
wettable lenses that have a unique silky, soft feel. ACUVUE®
ADVANCE® contact lenses help keep eyes looking white and feeling
fresh for most wearers’ longest days. Just four months following
its launch, ACUVUE ADVANCE® became the second-most prescribed
contact lens and the most prescribed silicone hydrogel contact lens
in the U.S.
About Johnson & Johnson Vision Care, Inc.
VISTAKON®, Division of Johnson & Johnson Vision Care, Inc.,
pioneered the concept of disposable contact lens wear in 1987 with
the introduction of ACUVUE® Brand Contact Lenses. The ACUVUE®
Brand family of lenses is the most prescribed by Eye Care Professionals
worldwide today. VISTAKON®, headquartered in Jacksonville, Fla.,
manufactures and markets the first, second, and third best-selling
contact lenses in the world: ACUVUE® 2 Brand Contact
Lenses, 1·DAY ACUVUE® Brand Daily Disposable
Contact Lenses and ACUVUE® Brand Contact Lenses.
The ACUVUE® Brand BIFOCAL Contact Lenses is the number
one prescribed bifocal contact lens in the United States. VISTAKON®
also manufactures ACUVUE® Brand TORIC Contact Lenses
for people with astigmatism. ACUVUE® 2 COLOURS™
Brand Contact Lenses allows people to change their eye color every
day or for a special occasion. With the recent introduction of ACUVUE®
ADVANCE® Brand Contact Lenses with HYDRACLEAR®, VISTAKON®
provides a family of products to meet the majority of vision care
needs.
The Vision Care Institute™, ACUVUE®, ACUVUE ADVANCE®
with HYDRACLEAR®, ACUVUE® 2, ACUVUE® 2 COLOURS,
1·DAY ACUVUE®, ACUVUE® TORIC, ACUVUE®
BIFOCAL and VISTAKON® are trademarks of Johnson &
Johnson Vision Care, Inc.
† Helps protect against transmission of
harmful UV radiation to the cornea and into the eye.
* WARNING: UV-absorbing contact lenses are NOT substitutes for protective
UV-absorbing eyewear such as UV-absorbing goggles or sunglasses
because they do not completely cover the eye and surrounding area.
You should continue to use UV-absorbing eyewear as directed. NOTE:
Long term exposure to UV radiation is one of the risk factors associated
with cataracts. Exposure is based on a number of factors such as
environmental conditions (altitude, geography, cloud cover) and
personal factors (extent and nature of outdoor activities). UV-Blocking
contact lenses help provide protection against harmful UV radiation.
However, clinical studies have not been done to demonstrate that
wearing UV-Blocking contact lenses reduces the risk of developing
cataracts or other eye disorders. Consult your eye care practitioner
for more information.
ACUVUE® Brand Contact Lenses are indicated
for vision correction and are available by prescription only. Eye
problems, including corneal ulcers, can develop. Some wearers may
experience mild irritation, itching or discomfort. Lenses should
not be prescribed if patients have any eye infection, or experience
eye discomfort, excessive tearing, vision changes, redness or other
eye problems. Consult the package insert for complete information,
available from VISTAKON® by calling 1-800-843-2020 or by visiting
visit www.Acuvue.com.
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