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NEW ACUVUE ADVANCE® BRAND CONTACT LENSES FOR ASTIGMATISM ENHANCES COMFORT, STABILITY WITH REVOLUTIONARY DESIGN
Eye Care Professionals can go from “zero
to fitting in 60 seconds”
JACKSONVILLE, FL, February 1, 2005 – The
biggest breakthrough in technology for the toric category in 15
years – ACUVUE ADVANCE® Brand Contact Lenses for
ASTIGMATISM – were launched today by VISTAKON®, Division
of Johnson & Johnson Vision Care, Inc. An innovation in vision
care, the new lenses provide astigmatic patients with excellent
visual acuity and exceptional, long-lasting comfort; make fittings
much faster and easier; and are the first toric lenses to feature
HYDRACLEAR®. HYDRACLEAR® is our brand name for our proprietary
technology that brings together a remarkable moisture rich wetting
agent with high performance base materials to form clear, wettable
lenses resulting in a unique, silky, soft feel.
Before, the only options were traditional dual
thin zone and prism-ballast designs. Now, ACUVUE ADVANCE®
for ASTIGMATISM features a new proprietary technology, which establishes
a new level of stability. Unlike other toric lens designs that compete
with the eyelids' movements, our Accelerated Stabilization Design
(ASD) harnesses the power of the blink to quickly orient and stabilize
the lens in less than 60 seconds.
The 4 active zones and accelerated slope of thickness
of the Accelerated Stabilization Design (ASD) work with the eyelids
to balance the lens in place when the eye is open and quickly re-align
the lens if it rotates out of position. Our proprietary Accelerated
Stabilization Design provides your patients with crisp, stable,
all-day vision and provides doctors with a fast, stable fit.
When ACUVUE ADVANCE® for ASTIGMATISM
lenses are in place, every blink is a smooth, natural interaction
with the lens that maintains continuous stability throughout the
day. This enhanced stabilization is the key to increased visual
acuity during all activities.
The new design also makes the fitting process for astigmatic patients
easier by reducing chair time. Because ACUVUE ADVANCE®
for ASTIGMATISM was designed specifically to use the eyelid to stabilize
the lens – allowing the lens to settle into place within one
minute and prevent rotation – Eye Care Professionals (ECPs)
can go from “zero to fitting in 60 seconds.” This accelerated
fitting is a marked advantage for ECPs over the traditional toric
lens fitting process, which required waiting up to 15 minutes for
the lens to settle before assessing its fit.
“Eye Care Professionals – as well as astigmatic patients
– accustomed to tedious and uncomfortable lens fittings will
be pleased by how quickly and predictably these new lenses can be
fitted,” said Pat Cummings, Vice President of Professional
Affairs, VISTAKON®. “Patient satisfaction is a priority
for Eye Care Professionals and is key for successful business growth,
and patients will be delighted by the crisp, clear vision and long-lasting
comfort delivered by ACUVUE ADVANCE® for ASTIGMATISM.
We are confident that the introduction of this
new lens design will provide opportunities for Eye Care Professionals
to be heroes to their astigmatic patients and grow their business
with the previously challenging astigmatic market.” In a recent
study , patients rated the performance of current soft toric lenses
consistently lower than their expectations of contact lenses. Only
58 percent rated overall satisfaction as ‘excellent’
or ‘very good’; 45 percent said they experienced blurred
vision and 77 percent reported fluctuating vision. Only 68 percent
described overall comfort as ‘excellent’ or ‘very
good.’ Now, current toric lens wearers, new patients and dropouts
will all welcome ACUVUE ADVANCE® for ASTIGMATISM, which
brings to astigmatic patients enhanced vision correction and all-day
comfort.
ACUVUE ADVANCE® for ASTIGMATISM is
the second product entry in the ULTRA COMFORT SERIES™, following
the introduction of ACUVUE ADVANCE® Brand Contact Lenses
with HYDRACLEAR®, a spherical lens that has achieved widespread
acceptance and high levels of patient and ECP satisfaction since
its launch in February 2004. The ULTRA COMFORT SERIES™ offers
exceptional comfort to wearers by providing all-day moisture, smooth
fit, and soft and flexible feel.
About Johnson & Johnson Vision Care,
Inc.
VISTAKON®, Division of Johnson & Johnson Vision Care, Inc.,
pioneered the concept of disposable contact lens wear in 1987 with
the introduction of ACUVUE® Brand Contact Lenses. The ACUVUE®
Brand family of lenses is the most prescribed by Eye Care Professionals
worldwide today. VISTAKON®, headquartered in Jacksonville, FL,
manufactures and markets the first, second, and third best-selling
contact lenses in the world: ACUVUE® 2 Brand Contact
Lenses, 1•DAY ACUVUE® Brand Daily Disposable
Contact Lenses and ACUVUE® Brand Contact Lenses.
The ACUVUE® Brand BIFOCAL Contact
Lenses is the number one prescribed bifocal contact lens in the
United States. VISTAKON® also manufactures ACUVUE® Brand
TORIC Contact Lenses for people with astigmatism. ACUVUE®
2 COLOURS™ Brand Contact Lenses allows people to
change their eye color every day or for a special occasion. With
the introduction of ACUVUE ADVANCE® Brand Contact Lenses
with HYDRACLEAR® and ACUVUE ADVANCE® Brand Contact
Lenses for ASTIGMATISM, VISTAKON® provides a family of products
to meet the majority of vision care needs.
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