Eye care professionals are discovering many new challenges in communicating with a growing number of presbyopic patients. These patients know little about presbyopia, and for many it is a sensitive and emotional topic. Now, more than ever, professionals must communicate prognoses and recommendations while remaining sensitive to patient needs.

To learn more, review the following discussion between:

Dr. Gary Gerber, president and CEO of The Power Practice™, a company specializing in innovative practice-building tools for optometrists. Dr. Gerber is also in private practice.

Dr. Stephen Cohen, who has delivered lectures on practice management and bifocal contact lenses throughout the United States. He has been recognized by Who's Who in Medicine and is President-elect of the Arizona Optometric Association.

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