Operating a practice is often demanding, usually time-consuming, frequently stressful — and always hugely rewarding. To maximize the rewards and lessen the stress, take time to familiarize yourself with marketing strategies and resources that can grow your patient base and optimize patient relationships.

MEDIA SELECTION GUIDELINES

Advertising is critical to ongoing development of your practice. Make sure you’re getting your message to the right people through the right channels — whether it’s print, broadcast, interactive or other media.
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BRAND POSITIONING

Match the right patients with the right lenses with “brand positioning,” a technique that combines patient variables like vision correction, age and lifestyle factors.
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MARKETING TIPS

Fellow practitioners share their knowledge and professional experience on topics ranging from the advantages of computers in the exam room to maximizing profits from fitting contact lenses.

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ACUNEWS NEWSLETTER ARCHIVES

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